What’s Next in Blue Moon’s Turnaround

Dear Client:  Blue Moon is still in turnaround mode, but Molson Coors VP of Above Premium Beer Courtney Benedict said at the company’s Distributor Convention in Phoenix this week that the brand is “starting to see some sparks.”  She said Blue Moon’s Non-Alc Belgian White now holds the “no. 2 position in craft non-alc” (up nearly 40% YTD) and this year’s punched up single serve play Blue Moon Extra is the “no. 1 new craft innovation in c-stores,” marking the