Pernod USA Debuts Big Changes to Route-to-Market Strategy

Dear Client: Pernod Ricard USA today announced a "comprehensive transformation" to its route-to-market strategy, including new commercial divisions and some changes to its distribution network.  Pernod USA has established two new commercial divisions to complement its core portfolio strategy: RTD Division and GEM Division.  The RTD Division is pretty self-explanatory - it'll focus on the ready-to-drink offerings from Jameson, Malibu and Absolut. Most notably here, Pernod has appointed Reyes Beverage Group and Crescent Crown across seven key states including Illinois,