Casalú’s Grand Vision: A Modelo for the RTD Generation

Dear Client:  A young rum-based seltzer RTD out of Miami, called Casalú, is quietly gaining traction – with placements at top retailers like Total Wine, Walmart and Whole Foods, and backing from a surprising roster of bev alc veterans. We sat down with co-founder and co-CEO of Casalú, Gabriel González, to hear the brand’s story and vision, both of which are key to its recent traction.  THE STORY. About five years back, three South American immigrants attending school at North