“All Eyes Will be on The 4th of July” This Year

Dear Client: Circana released its latest weekly data read earlier this week, providing a snapshot of how the largest brands and categories are faring so far this summer ahead of the July 4th holiday. Total bev alc dollars were down 3% for the week ended June 22 vs. the same week the year prior (in total US MULO+C). Week-to-week, total bev alc dollar trends were flat. Wine segment sales were down 5% for the week versus a year ago, with