IWSR on Gen Z Mythbusters

Dear Client:  There have been a lot of headlines circulating about the newest legal drinking age consumers. IWSR released Bevtrac survey results this week adding to that conversation -- dispelling some of the beliefs around Gen Z’s drinking habits from a global perspective. To start, the proportion of LDA Gen Z drinkers (defined in IWSR’s report as LDA to 27 years old) has gone up significantly in recent years. Across the 15 global Bevtrac markets, the percentage of Gen Zers