Blake’s and Benchmark Form Partnership to Scale Beyond Beer Offerings

Dear Client:  Two Michigan-based suppliers, Blake’s Beverage Company and Benchmark Beverage Company, announced today they have formed a partnership aimed at accelerating growth in the beyond beer category with an eye toward national scale.  To be sure, both companies will continue to operate independently, while the “partnership brings together Blake’s robust distribution network and marketing expertise with Benchmark’s fast-growing portfolio and cutting-edge technology,” per release.  In particular, “this partnership represents the next step in our evolution and allows us to