Wine Data Dive: Finding Bright Spots in a Tough Category

Dear Client: Total wine sales were down 4.6% and volumes were down 5.3% for the 13 weeks ended May 17 in NielsenIQ-measured off-premise channels. Taking a longer view, trends look slightly better, with total wine sales down 3.3% and volumes down 4.6% for the latest 52 weeks.  Your editors dug a bit further into wine category trends, and pulled out a few nuggets from NIQ's latest data set.  SAUV BLANC CONTINUES TO EKE OUT GROWTH. Table wine sales were down