Purple Brands Aims to Establish Redwood Empire as a “Serious Player” in Whiskey

Dear Client: The Purple Brands portfolio outperformed wider industry trends in 2024. Indeed, its Raeburn wine brand grew volumes 15% last year, reaching about 250,000 cases, and Redwood Empire Whiskey while smaller (at about 55,000 cases) also grew double digits, with volumes up 30% and revenue up 40% in 2024. Your editor recently chatted with Purple Brands ceo Aaron Webb to discuss recent growth and M&A.   SAVAGE & COOKE ACQUISITION SUPPORTS REDWOOD GROWTH. Just before Christmas, Redwood announced the acquisition