W&S Trends Gaining the Most Consumer Awareness in 2024

Dear Client:   Food and beverage market research firm Datassential published its annual Future of Drink report and hosted an accompanying webinar last month, giving a rundown of what trends across the total beverage landscape (both non-alc and alcoholic) were gaining consumer attention and menu share in 2024.  The report is based largely on a September 2024 survey of 3,000 legal drinking age consumers who consume adult beverages at least once a month. In addition, the survey aligned with the