Newly-Launched Sake ONO Aims to Expand Sake Occasions

Dear Client:   The total sake category in the US is nearly $90 million, and growing 2.2% in the latest 52 weeks through October 5 in NielsenIQ-measured channels.   Category growth is "definitely understated," because it's so weighted to the on-premise, "but really up until the pandemic, it was enjoying a good, healthy 5%-6% growth," says Lana Buchanan, industry veteran and ceo of newly-launched Sake ONO. "Since the pandemic, it's rebounded to about the same level."  "It was never the rockstar