Millennials Driving Interest & Volume Gains in Non-Alc

Dear Client:   The no-alcohol category grew volumes 20% in the US in 2023, and it's projected to grow at a CAGR of 17% between 2023 and 2028, according to IWSR.  "The no-alcohol category as a whole is gaining popularity amongst drinkers in the US, with participation rates doubling since April 2023 - and much of this increase is being driven by millennials," says IWSR Bevtrac senior insights manager Nastya Timofeeva in a recent report.  Indeed, in April 2024 13%