It’s Time for Wine Companies to Grab a Paddle

Dear Client: Today, we're continuing our coverage of the Silicon Valley Bank 2024 Direct-to-Consumer Wine Survey Report and webinar, pulling some more commentary from a collection of industry experts.   CHURN AND CLUBS. One large aspect of direct-to-consumer wine sales we haven't touched on yet is wine clubs which, recall, made up 39% of survey respondents' DTC sales in 2023– tied with tasting room sales [see WSD 06-28-2024].   With the exception of 2020's pandemic-induced spike, the average conversion rate for visitors