Gallo’s Plans for a Malt Route-to-Market Network

Dear Client: Yesterday Gallo announced its foray into the beer category through a strategic investment in Montucky Cold Snacks [see WSD 05-15-2024]. This investment is part of a larger initiative to build out a malt route-to-market network.  Your editor got Gallo evp, gm Britt West on the horn to learn more.  A TOTAL BEV ALC SOLUTION. Britt tells WSD that Gallo has certainly taken note of the data showing consumers drinking across beer, spirits, RTDs and wine - "they drink