How JFW is Leaning into NBA/WNBA Partnerships

Dear Client: Last week Jackson Family Wines announced its Kendall-Jackson and La Crema wines became the first official wine partner of the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA), respectively [see WSD 04-04-2024].For more details on the multiyear partnership, your editor got on the horn with JFW evp of sales Bill O'Connor and svp of communications Kristen Reitzell. AN "ORGANIC, AUTHENTIC" STORY. As previously reported, the relationship between JFW and the NBA began during the pandemic. As Bill