Campari America Leader Aiming to Sustain Momentum in a Tough Environment

Dear Client: Last year Campari vet Melanie Batchelor was promoted to managing director Campari America, taking over for Ugo Fiorenzo who was in turn named managing director Business Unit Americas [see WSD 07-06-2023].  Your editor recently spoke with Melanie to discuss her new role, how they're bucking larger trends in the US, meeting evolving consumer needs and more.  Melanie has been with Campari for more than 12 years, holding various roles across marketing and sales. "I was really excited to