A Peek into B-F’s Digital Shelf Strategy

Dear Client: After the pandemic boon, bev alc e-commerce growth has moderated. IWSR forecasts US online bev alc sales to record a 6% CAGR between 2022 and 2027.  "I think the forecasted growth for the bev alc category within e-commerce kind of stabilized and plateaued a little bit earlier" than initially expected, says Lynette Green, Integrated Marketing Communications (IMC) e-commerce manager, Jack Daniel's Brands USA & Canada. "So right now we're in the process of looking at that trend to