DTC Wine Shipment Volumes Down for Second Consecutive Year

Dear Client: The direct-to-consumer wine shipping channel was down for the second consecutive year in 2023, with volumes down 6.5% and flattish sales, at +0.1%. That amounts to about 500,000 less cases shipped in 2023, per Sovos ShipCompliant's annual DTC report.  The report is a collaboration between Sovos and WineBusiness Analytics, breaking down DTC shipment data from over 1,250 US wineries each month– recording over 37 million shipments over the course of 2023.  The value of the DTC channel held