NIQ: Trends that Shaped 2023 Off-Premise Performance

Dear Client: In 2023, total bev alc off-premise sales grew 1.1% to $89.8 billion, according NielsenIQ's 2023 Year in Review report.   There were "significant trends" last year that impacted bev alc off-premise performance, including changes in shopper behaviors, the increasing popularity of spirits-based RTDs and non-alc options, the emergence of LDA gen Zers, and premiumization.  VALUE VS. VOLUME. NIQ pointed to the "notable gap between value and volume" in 2023 across beer, wine and spirits, "which is expected to shape