Total Bev Alc Up Double Digits in Scans Thanksgiving Week

Dear Client: Consumers chose to imbibe this Thanksgiving, with Circana data showing an increase in off-premise bev alc sales leading up to the holiday week and accelerating further the week of Thanksgiving.  For the holiday week (ended November 26), total bev alc sales were up 2% compared to the same period a year ago, and up 12% versus the prior week.  "Double digit growth across all categories compared to prior week was a bit more than anticipated given healthy growth