Breakthru Focused on Investing in Operational Excellence

Dear Client: Earlier this year Breakthru Beverage Group announced the implementation of a new operating model, restructuring the company into four North American regions - East, Central, West, and Canada [see WSD 04-17-2023].  The company kicked off this "structural evolution" in late '22 with the appointments of Kevin Roberts as cco and Julian Burzynski as coo.  Your editor got Julian on the horn recently for a wide-ranging discussion, from integrating Wine Warehouse to boosting capabilities, company culture and more.   "Things