Part II: Daou Founders Talk Partnerships, Expansion

Dear Client: Yesterday we published the first part of our interview with Daou Family Estates founders and brothers Georges and Daniel Daou [see WSD 09-18-2023]. Today we'll pick up right where we left off.  CONSUMER-DRIVEN STRATEGY. Georges and Daniel opined the importance of their consumer-driven strategy, and understanding what consumers are looking for in a wine company.  "Today's consumer wants a few key things, in our opinion," Georges tells WSD. And that boils down to consumers wanting to know what