Bringing DTC into the Next Decade

Dear Client: Today, we'll continue our coverage of Silicon Valley Bank's 2023 DTC Wine Survey Report, digging into the e-commerce and marketing side of the direct-to-consumer channel. For part one of our coverage, see WSD 08-17-2023. "DIGITAL HAS ARRIVED" TO GROW THE BIZ. "The great opportunity of this industry … especially in the premium side, [is] we're seeing growth still. It's a growth industry," noted Rob McMillan, evp and founder of SVB's Wine Division during Wednesday's webinar. "And so the