IWSR: Growth Drivers Shifting in the US RTD Market

Dear Client: In 2022, the ready-to-drink category accounted for 12% of total bev alc volumes in the US, according to IWSR. Hard seltzers have historically been the biggest growth driver for the category, and that growth is slowing.  Indeed, IWSR expects the RTD category to make small volume gains between 2022 and 2027 with a CAGR of just 1%. (Note, IWSR includes hard seltzers, wine-based and spirits-based products when it measures the RTD category.) "Consumer demand and a crowded marketplace