What’s Driving Consumer Interest in Organic, Natural Wines

Dear Client: The betterment trend is multi-faceted in the bev alc category, including low alc and low calorie to organic and sustainable practices.  IWSR recently dug into consumer interest in and attitudes towards organic and natural wines, showing that these "alternative" wines offer a big opportunity for wine producers. That interest in the category is driven by sustainability concerns.  The proportion of regular US wine drinkers surveyed with a high connection to sustainability in their wine choices has increased, from