Optimizing Direct-to-Consumer Sales

Dear Client: In 2022, direct-to-consumer wine sales saw a market correction after significant growth in 2020 and 2021, with volume down 10.3% and value down 1.6%. And sales in the channel seem to be following a similar trajectory this year, with value down 8% and volumes down 9% in March, according to Wine Business Analytics/ Sovos ShipCompliant.  Sovos ShipCompliant hosted representatives from DTC wine sales platform Commerce7 on a webinar last month to break down strategies for converting tasting room