Contextualizing the Crossover Drinks Segment

Dear Client:    Yesterday we reported that Illinois has joined Virginia in taking action against allowing alcoholic versions of nonalcoholic beverages with the same name from being placed together at retail to address public health concerns [see WSD 06-12-2023]. Crossover products and how they're regulated was also a hot topic at the recent NABCA conference, with one seminar focusing on blurring of soft drinks to hard drinks.  Courtney Armour, chief legal officer for Responsibility.org and the Distilled Spirits Council, took a look at