Breakthru Implements New Operating Model to Support Growing Footprint

Dear Client:    Earlier this year Breakthru Beverage Group made a big move into the California market, with the acquisition of California-based Wine Warehouse [see WSD 01-17-2023]. Today the company announced the completion of the acquisition, and as a result, Breakthru is implementing a new regional structure, WSD has learned. Breakthru's footprint now covers 16 markets, with more than $7.5 billion in annual revenue. READY TO ROCK IN CALI. "We couldn't be more excited about welcoming California into the Breakthru family," Breakthru chief