Part II: Taking Santo Spirits Beyond Tequila

Dear Client:   Last week we published the first part of our interview with the Santo Spirits team, providing a look at the company's new aggressive business acceleration plan [see WSD 02-23-2023]. Today we'll dig more into the company's plans to tap into Guy Fieri's fan base as well as their plans to go beyond the current portfolio.  ACTIVATING GUY'S DYNAMIC FAN BASE. One part of the business acceleration plan includes having founders Sammy Hagar and Guy Fieri increasing their