Wine.com Founder Opines the Importance of the Long Tail

Dear Client:  Wine.com founder and evp Mike Osborn took the stage at the recent Wine Industry Financial Symposium in Napa to give some insight into the world of wine e-commerce from the perspective of the "world's largest wine store."  WINE.COM'S CONSUMER PROPOSITION. Mike kicked off his presentation breaking down Wine.com's consumer proposition.Mike founded Wine.com in 1998 after identifying unmet needs in a few specific areas in the wine industry: access, building consumer confidence, and convenience. The company's mission is to "inspire