The Evolution of Purple Brands and Where They’re Headed Next

Dear Client:   When we last caught up with California-based Purple Brands, we focused on the company's budding spirits portfolio [see WSD 10-19-2021]. Your editor recently chatted with ceo Aaron Webb for a wider conversation, detailing more about Purple Brands' evolution, the wine business, and he teased more news on the spirits front.   Purple Brands (formerly Purple Wine & Spirits) was founded about 20 years ago by Derek Benham. "So, that machine in the 2000s became a pretty large production