Behind Celeb-Led Brother’s Bond Bourbon’s Fast Start

Dear Client:    Brother's Bond bourbon officially launched last year. The brand was co-founded by actors Ian Somerhalder and Paul Wesley, both of TV show Vampire Diaries fame. And they're off to fast start, selling 108,000 cases in the first 12 months.     Not to mention, the brand had the "most successful pre-sale launch in the history of ReserveBar" by sales velocity in a 24-hour period, selling 10,000 bottles.  We often report on the launch of these celebrity-led brands, but rarely