B-F & Coke Execs Share More Color on Jack & Coke RTD

Dear Client:   This week, Brown-Forman and The Coca-Cola Company made headlines when they announced plans to launch a Jack & Coke ready-to-drink product globally [see WSD 06-13-2022]. Today, execs from both companies spoke at the Deutsch Global Consumer Conference, and of course they were asked about the new RTD. You'll recall, the product is initially launching in Mexico, with plans to take it global. JACK & COKE WILL REPLACE JACK & COLA. "We've believed in the RTD business way before the RTD