Catching Up With RTD First-Mover Fishers Island Lemonade

Dear Client:    According to the Bump Williams Consulting company, there are roughly 1,189 ready-to-drink spirits brands in tracked off-premise channels, year-to-date to April 23. That’s up 21% versus the same period last year– and already higher than 2021's full-year count of 1,175.  Clearly, despite the segment's triple-digit growth rates, it takes some serious differentiation to stand out.   Fishers Island Lemonade has just that. The brand was born of a namesake cocktail, made popular at the more-than century-old Pequot Inn