How to Leverage TikTok Effectively

Dear Client:  Social media platform TikTok attracts more than 1 billion monthly active users globally, and was the top app downloaded in 2020 and 2021. It has now surpassed Instagram for popularity among gen Z users. Those stats were shared at the annual VIBE conference last week in Carlsbad, California. TikTok gm of North America global business solutions Sandie Hawkins took the stage at VIBE to discuss the ins and outs of the platform and how brands— from on-premise accounts to bev