William Grant & Sons’ New Bottled RTDs Targeting Wine Occasions

Dear Client:  Earlier this year, Paul Basford, William Grant & Sons president & managing director of US, teased a strong innovation agenda this year, with a particular focus on ready-to-serve [see WSD 01-17-2022]. Today the company announced that that ready-to-serve play is Batch & Bottle. Your editor got on the horn with Jared Currier, William Grant brand manager, innovation to get the deets on the new brand launch. THE SPECS. Batch & Bottle is a line of pre-mixed, full-strength (between 25% and