Ilegal CCO Sees “Nothing But Upside Potential” for Mezcal Category

Dear Client:  Yesterday, Ilegal Mezcal's newly-appointed chief commercial officer Nick Anderson shared the company's plans to double their business again in 2022 to 200,000 cases [see WSD 03-15-2022]. Today we'll dig into Ilegal's approach to innovation, where the category is headed and how the brand leverages not having a celebrity figurehead. ON INNOVATION AND PARTNERSHIPS. The majority of mezcals are made with Espadin agave, and we're starting to see some producers exploring other agave varietals. But Ilegal is focused more on