Spirits Industry “Just Scraping the Surface” of RTD Potential

Dear Client:   We couldn't hold our Wine & Spirits Daily Summit last week in San Diego and not discuss the burgeoning spirits-based ready-to-drink category. The conversation ran the gamut from beer distributors vs wine & spirits distributors to policy objectives to where the category is heading.  The panel included: Christine LoCascio, chief of public policy for the Distilled Spirits Council; Britt West, vp & gm spirits for E&J Gallo; and Wilson Craig, founder of Virginia-based Waterbird Spirits.  DON'T GET