Nascent Seltzer Brand Leverages Wine Base & Celeb Backing

Dear Client:   The Strokes lead guitarist (and soloist) Albert Hammond Jr. is trying his hand at the canned bev alc space.  Traveling the world has "inspired his new venture - Jetway, an ultra-premium wine seltzer" which launched in October in Los Angeles, San Diego and Orange counties, mainly via San Diego-based craft wholesaler, Scout, per announcement.  THE SPECS. Jetway seltzer is offered in two styles: a white wine seltzer made of sauvignon blanc and a rose wine seltzer made