Fine Wine Brands Thriving Under Breakthru’s New Aspect Strategy

Dear Client:   Earlier this year Breakthru Beverage Group launched a dedicated fine wine strategy called Aspect, billed as a uniform, cohesive portfolio solution for the rapidly growing fine wine space [see WSD 03-08-2021]. Your editor recently checked in with Daren Cliff, senior director, business development - Aspect, to discuss how things are going under the new strategy and team. "I'm excited to share that as of this past summer, all our markets are online after we implemented a phased