Challenges & Opportunities in Selling and Merchandising RTDs

Dear Client:  The entire ready-to-drink category (including hard seltzers, spirits RTDs, wine-based cocktails etc.) raked in $4.4 billion in off-premise sales year-to-date (through June 26) in NielsenIQ-measured channels. That's an increase of 18% compared to the same period in 2020 and up 116% vs 2019.  The "growth rate is tremendous and likely will continue to be," said SipSource analyst Dale Stratton during a recent webinar hosted by the Wine & Spirits Wholesalers of America on the distribution opportunities and challenges