DTC Now No.1 Priority for Craft Distillers

Dear Client: The direct-to-consumer channel has been a lifeline for many producers during the pandemic. According to a recent survey, DTC generated an average of 39% of total craft distiller sales for those able to take advantage of the channel [see WSD 03-31-2021].  COVID has accelerated the two main factors driving interest in DTC spirits: 1) increased consumer demand, and 2) increased desire by craft distillers to reach their customers, said Distilled Spirits Council chief of public policy Christine LoCascio