IRI: Tequila Brands Both the Biggest Share Gainers and Losers

Dear Client: We've seen a lot of the same macro trends in the spirits category in recent data sets, including strong growth in tequila, Cognac and prepared cocktails as well as strong premiumization trends. Today we're looking at how those trends are playing out at the brand level in IRI's top 100 spirits brands for the 12 weeks through April 18.  TOP SHARE GAINERS. Premium tequila brands gained the most dollar share during the 12-week period. To wit:  Patron gained