The Ins and Outs of Marketing on Twitter

Dear Client: Digital and social media has become increasingly important, particularly during the pandemic as most conversations have moved online. As a result, Twitter's alcohol & dining lead Nish Mehta said at the recent WSD Summit that they've seen a lot more brands take advantage of the Twitter platform in 2020 and into 2021.  "People come to Twitter to be a part of all sorts of conversations," he said, whether that's around bev alc, sports, music, television etc. One of