Spirits Companies Moving in on Seltzers

Dear Client:  For the last three years, the ready-to-drink segment has been the fastest-growing global category by volume, according to IWSR. (Note, IWSR includes FMBs, hard seltzers, canned cocktails etc. within the RTD category.) It's obviously a hot category to play in and it's attracting more --and bigger--players.  In the US, RTDs now account for 6% volume share of total bev alc, and IWSR forecasts the category's volume share to be bigger than the entire spirits category over the next