Aviation to Follow Casamigos’ Footsteps?

Dear Client:  In 2017, Diageo purchased George Clooney's tequila brand, Casamigos, for a whopping $1 billion. There was some sticker shock at the time, but the brand is on track to meet Diageo's benchmarks.  Yesterday, Diageo made another star-studded purchase with a high multiple, acquiring Aviation American Gin, part-owned by actor Ryan Reynolds, along with the rest of the Davos Brands portfolio for $610 million. The agreement includes an initial payment of $335 million and a further potential consideration of