A Look at the Craft Brand/ Wholesaler Relationship

Dear Client: Due to distributor consolidation, there's the worry that craft brands could get lost in the shuffle. Wine & Spirits Wholesalers of America recently gathered a panel of craft brands and their wholesale partners to dig into the craft brand/wholesaler relationship, what works, and how they've adjusted during COVID-19.  CUTTING THROUGH THE NOISE. How should craft brands approach distributors?   "We aren't as big," said Sara Harmelin, sales and marketing, Allied Beverage Group (Allied only operates in New Jersey). "But