Campari Rethinks and Retools Marketing, Brand Building Strategies

Dear Client: Globally, Campari net sales were down 5.3% on an organic basis for the first quarter ended March 31, thanks to tough comps as well as shelter-in-place orders, particularly in its home market of Italy - which at one point was the epicenter of the current crisis. In the Americas, sales were down just 0.9%. The company managed to eke out 1.1% growth in the US—which accounts for about 33.8% in total net sales— also despite a tough comp and impact