Smaller Brands will Need to Find a “New Way of Operating” to Stay Relevant

Dear Client: The pandemic is taking its toll on everyone, but smaller bev alc brands are among those hit especially hard.  Indeed, industry veteran and president and founder of BevStrat recently told WSD the company is "busier than ever" as smaller brands struggle. BevStrat, a sales and marketing company, specifically caters to brands selling less than 100,000 9L cases annually. In the current environment, consumers are seeking 'comfort brands.'  They want to know what they're getting rather than experiment thanks to COVID-19, says