Are Consumers Actually Trading Down?

Dear Client: We are in the midst of unprecedented times. As such it's important to keep the conversation going to better understand the impact and potential future impact of the crisis on the bev alc industry.    As part of that effort, last week our publisher Harry Schuhmacher and your editor hosted a virtual panel with Mario Zepponi and Kevin O'Brien from M&A advisory firm Zepponi & Company, along with Credit Suisse analysts Kaumil Gajrawala, and Sanjeet Aujla.   Below are some highlights and major