Where this Ready-to-Serve Cocktail Co. Finds Success, with help from Beam Brands

Dear Client: Dallas-based On the Rocks Cocktails produces ready-to-serve, co-branded (with Beam Suntory spirits) premium cocktails. The company has been growing like gangbusters, up 500% year over year in 2019, and really finding success with airlines and hotels.Your editor recently sat down with On the Rocks founder and ceo Patrick Halbert to discuss how the company got started and its partnership with Beam Suntory.Wine & Spirits Daily: First things first, tell me how the company got started. Patrick Halbert: My business partner